Titlebook: Information Technology and Systems; Proceedings of ICITS Álvaro Rocha,Carlos Ferrás,Efren Jimenez Delgado Conference proceedings 2022 The E

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an economic underpinning for a new and more socially responsible business paradigm – demonstrating for the first time .exactly. how the performance produced by management in the market for their company’s products and services, translates into the capital market outcomes experienced by shareholders.   .978-3-319-85477-9978-3-319-54774-9

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Bryan Pillajo,R. Bautista,C. Pillajoan economic underpinning for a new and more socially responsible business paradigm – demonstrating for the first time .exactly. how the performance produced by management in the market for their company’s products and services, translates into the capital market outcomes experienced by shareholders.   .978-3-319-85477-9978-3-319-54774-9

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Lucia Fernanda Flores Santy,Wilmer Esparza,Inmaculada Riquenmean economic underpinning for a new and more socially responsible business paradigm – demonstrating for the first time .exactly. how the performance produced by management in the market for their company’s products and services, translates into the capital market outcomes experienced by shareholders.   .978-3-319-85477-9978-3-319-54774-9

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Lornel Rivas,Cristhian Ganvini,Luis E. Mendozaliertes Wissen über das Kauf- und Nutzerverhalten ihrer Kunden zurückgreifen können. Dieses Wissen wiederum wird mit Hilfe von analytischen CRM-Funktionen generiert. Deshalb setzen immer mehr Anbieter auf eine integrierte CRM-Strategie, die operatives und analytisches CRM miteinander verbindet und i

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Maximilian Haug,Tanja Schröder,Heiko Gewald,Laura BurthMPI model re-establishes the notion that shoppers who are strongly motivated by hedonic components are more likely to be satisfied with a supermarket/hypermarket that can provide them the hedonic value of their shopping outings and, therefore, to be committed to the supermarket. Furthermore, shopper

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José Mendes,Susana Goulart Costa,Teresa MedeirosMPI model re-establishes the notion that shoppers who are strongly motivated by hedonic components are more likely to be satisfied with a supermarket/hypermarket that can provide them the hedonic value of their shopping outings and, therefore, to be committed to the supermarket. Furthermore, shopper