| 书目名称 | Industrial Innovation | | 副标题 | Technology, Policy, | | 编辑 | Michael J. Baker (Professor of Marketing) | | 视频video | | | 图书封面 |  | | 描述 | How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book f | | 出版日期 | Book 1979 | | 关键词 | innovation; management; marketing; product innovation; research & development (R&D); strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-03822-0 | | isbn_softcover | 978-1-349-03824-4 | | isbn_ebook | 978-1-349-03822-0 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1979 |
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发表于 2025-3-21 17:42:39
