| 书目名称 | Individual Retweeting Behavior on Social Networking Sites | | 副标题 | A Study on Individua | | 编辑 | Juan Shi,Kin Keung Lai,Gang Chen | | 视频video | | | 概述 | Provides a holistic view of the underlying mechanisms of individual retweeting/sharing behavior on Twitter.Identifies dominating predictors that have an important impact on individual retweeting/shari | | 图书封面 |  | | 描述 | .This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter. .Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors lead to individual information dissemination behavior? What are the dominating predictors? How does the recipient make retweeting decisions? How do these influential predictors combine and by what mechanism do they influence an individual’s retweeting decisions? Furthermore, are there any differences in the process of individual retweeting decisions? If so, what causes such differences? .In order to answer these previously unexplored questions and gain a holistic view of individual retweeting behavior, the authors examined people’s retweeting history on Twitter and obtained a real dataset containing more than 60 million Twitter posts. They then employed text mining and natural language processing techniques to extract useful information from | | 出版日期 | Book 2020 | | 关键词 | Individual Sharing Behavior; Individual Forwarding Behavior; Content Sharing Behavior; Information Shar | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-15-7376-7 | | isbn_softcover | 978-981-15-7378-1 | | isbn_ebook | 978-981-15-7376-7 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 18:26:59
