Titlebook: Indian Life and Health Insurance Industry; A Marketing Approach Novi Dewan Book 2008 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wi

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ge in result lists for the same query enhanced by different dimensions. Our experiments show that our measure can analyze the real user’s context of up to 8000 of dimensions. We also show experimentally the quality of the set of contextual dimensions proposed, and the interest of the measure to unde

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is addressed by the Query Answering Greedy Algorithm (QAGA) proposed in this paper. QAGA uses both the size of the view, and the frequency of previously posed queries answered by each view, to compute the profits of all views in each iteration. Thereafter it selects, from among them, the most profit

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thodically focuses on the marketing aspects of the life and health ins- ance industry with respect to the four Ps (product, price, place, promotion). In order to substantiate her findings, Miss Dewan has conducted and presented the results of an empirical study that comprises standardized interviews with deci978-3-8349-0946-6978-3-8349-9788-3

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fleeting

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978-3-8349-0946-6Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2008

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Conclusion,This is the concluding chapter which discusses the outlook for the health and life insurance industry based on primary data from the “emerging opportunities and challenges for the insurance market in India” survey. The thesis closes with a summary of the best strategies and practices in the Industry.

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