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Titlebook: India Reloaded; Inside India’s Resur Dheeraj Sinha Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 India.Consumer.Market.Asi

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Spruce Up the Service,ipkart raised a billion dollars in investments, Amazon announced an investment of 2 billion dollars in the Indian market [1]. This was also the time when Paramount Pictures released the fourth in its . series — Transformers: Age of Extinction. My 9-year-old son, Dhruva, fascinated by the Transformer
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New Pockets of Opportunity,letters, between a lonely accountant about to retire from his job (played by Irrfan Khan) and a young married woman seeking her husband’s attention (played by Nirmrat Kaur). The story begins when the lunchbox she prepares for her husband, along with her letter of love, lands up at the desk of the ac
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Powered by People, Not Policy,rise of millions of Indians and their desire to move up the ladder of life. The role of state policy thus far has been limited, except for the act of economic liberalization in 1991. There is a reason why state policy in India is not designed to favor the market forces: the India that benefits direc
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Introduction,ing to get profitable. While we may project the size of middle class as 300 million, only 56 million people own four-wheelers in India, according to the Census 2011. Was this a case of over-projection then? Are we living with other such myths about the Indian consumer market?
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Breaking Stereotypes,Some of this can be easily passed off as a release from a highly pent-up past. But it appears that content that deliberately crosses the line is seen as the new formula to appeal to the youth. It’s almost as though youth marketers are being advised to use words that need beeping out.
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