Titlebook: Immersive Technology and Experiences; Implications for Bus Githa S. Heggde,Santosh Kumar Patra,Rasananda Pand Book 2024 The Editor(s) (if a

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Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Tecaccessibility and health considerations. This article examines the integration of virtual reality (VR) and augmented reality (AR) in the context of case studies such as the BBC‘s VR initiatives and the use of AR in journalism. By analyzing these pioneering examples, the research aims to provide a co

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Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and AttachmentThis research will aid in the development of strategies for online food applications to retain customers. Hence, the study is analyzing the variables to be concentrated by the online food application to create sales, retention of customers, and ultimately the sustainability of business.

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Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in Iing the VTO technology, this research contributes to a comprehensive understanding of how VTO technology shapes Gen Z consumers’ online purchase intentions. The study underscores the efficacy of sophisticated Partial Least Squares (PLS) techniques in exploring complex online customer behavior, parti

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y. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in theyears to come. It is a valuable resource for anyone learning more about immersive technology..978-981-99-8836-5978-981-99-8834-1

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