Titlebook: Image and Representation; Key Concepts in Medi Nick Lacey Textbook 1998Latest edition Macmillan Publishers Limited 1998 media.media studies

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https://doi.org/10.1007/978-1-349-26712-5media; media studies; technology

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Advanced Image Analysis,We learned in Chapter 1 how we used our socially-learned understanding of non-verbal communication (NVC) to decode images. In this chapter we will see how we can use media texts in order to understand society.

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Introduction to Image Analysis,h. The majority of us rely on it to such a large extent that we neglect the other senses. ‘Seeing is believing’ is such a powerful idea that most people accept it as true. However, in Media Studies things aren’t so simple.

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Semiotics,ful way of looking at texts of all kinds. One of the great strengths of a semiotic approach is that the reader is encouraged to look at familiar objects and ideas in a fashion that makes them appear strange; nothing is taken for granted. Because of this, it is conceptually difficult; however the effort is repaid in the resulting analyses.

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