Titlebook: IX Latin American Congress on Biomedical Engineering and XXVIII Brazilian Congress on Biomedical Eng; Proceedings of CLAIB Jefferson Luiz B

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New Strategy to Hyperspectral Image Segmentation Using Principal Components AnalysisInfrared spectroscopy exams help to differentiate healthy tissue from pathological tissue, identifying their characteristics, but this generates a large amount of data that requires a lot of time and computational capacity to process. Thus, this work intends to optimize the pre-processing of micro-F

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ts obtained by ING Bank in a CRM campaign, namely, .. This was transaction-based CRM, which consisted of a donation to a non-profit organisation (NPO) and was linked to the use of ING credit/debit cards. . was developed between the 2nd of December 2019 and 15th of January 2020. Once the campaign was

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world associated with society indicate still more and more possibilities on how to support the community where the companies operate. In this case, the cause-related marketing campaign of the Slovak local company – Restaurant RAK – is described as a local pioneer and best-practice example in the ce

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Matheus Jose da Silva Ruzyk,Amauri Amorin Assef,Joaquim Miguel Maia,Eduardo Tavares Costatlerweile ihren festen Stellenplatz in zahlreichen Unternehmen und nicht zuletzt auch in den jeweiligen Marketingabteilungen. Es stellt sich die Frage, wie mit einem solchen Trend umgegangen werden kann. Welchen Weg wählt man als Unternehmen, um einem bei den Kon- menten verankerten sozialen und öko

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