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Titlebook: Handbook of Media and Communication Economics; A European Perspecti Jan Krone,Tassilo Pellegrini Reference work 2024 Springer Fachmedien Wi

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Classical Political Economylitarian, deontological, or social choice approaches) and is still underrepresented in media economics as a sub-discipline of communication studies. A return to “classical” political-economic analyses to overcome existing theoretical contradictions represents the conclusion of the considerations.
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Media Technology as an Entrepreneurial Diversification Factorhe change in product offerings, (2) the change in business model portfolios, (3) competition from and with companies in related industries (IT and TC), and (4) the automation and personalization of media services in the recipient and advertising markets.
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Net Neutrality and Digital Media Distribution: Status Quo and Perspectives (Update 2023) infrastructure and the immense variety of providers of journalistic and other high-profile offerings on the Internet. After all, it is new financing and value creation models of infrastructure operators that challenge the strategic sales management of the multimedia and technology industry and thus
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must-read for students, teachers and researchers in media and communication economics and science,as well as practicioners and policy-makers at the nexus of media, business and politics..978-3-658-39909-2
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Lectures for Digital Residents: Preface to the Handbook of Media and Communication Economicsdoing something with media”—but this requires earnest study. And earning money in this field must also be learned. And even if both succeeded until yesterday, that is no longer a guarantee for a successful tomorrow. The times have changed, and the fissures between the former understanding of media a
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The History of Media Economic Thought in the German-Speaking World up to the Year 2000urn of the millennium. The focus is on three periods: The Enlightenment ended the exclusivity of knowledge. As a result, a book market developed on the basis of supply and demand. Historical national economics worked out fundamental insights into the news and newspaper business. After fundamental di
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