| 书目名称 | Huawei Wisdom | | 副标题 | Develop Strategy to | | 编辑 | Lan Tao | | 视频video | | | 概述 | Describes profound causes, success factors, and strategic choices of three major transformations in Huawei‘s development.Includes design strategy to execution, product innovation strategy, globalizati | | 图书封面 |  | | 描述 | .This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc..This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.. | | 出版日期 | Book 2022 | | 关键词 | Busines Strategy; Transformation; Innovation; Business Model; Globalization Strategy; Marketing Capabilit | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-19-1169-9 | | isbn_softcover | 978-981-19-1171-2 | | isbn_ebook | 978-981-19-1169-9 | | copyright | Posts & Telecom Press 2022 |
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发表于 2025-3-21 16:14:30
