Titlebook: How to Measure Digital Marketing; Metrics for Assessin Laurent Florès Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limi

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书目名称How to Measure Digital Marketing影响因子(影响力)




书目名称How to Measure Digital Marketing影响因子(影响力)学科排名




书目名称How to Measure Digital Marketing网络公开度




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书目名称How to Measure Digital Marketing被引频次




书目名称How to Measure Digital Marketing被引频次学科排名




书目名称How to Measure Digital Marketing年度引用




书目名称How to Measure Digital Marketing年度引用学科排名




书目名称How to Measure Digital Marketing读者反馈




书目名称How to Measure Digital Marketing读者反馈学科排名

FLORA

978-1-349-46488-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

发生

Definitions of and actors involved in digital marketing’s return on investmentThe emergence of the Internet – a wholly new medium – and its implications are probably the biggest change that marketing has faced since World War II. It is no longer just a fad, but a truly new order.

疏忽

CLAM

VEIL

合并

Measuring earned mediaMeasuring earned media is a matter of some complexity, linked to their inherent nature, which blends both spontaneous actions and/or reactions, as well as the diversity of social platforms.

Aerate

From 360° communication to integrated marketing communicationBrand communication is becoming more and more difficult, with the fragmentation of media, shrinking advertising budgets, and increasingly “ad zapping,” “mediavore” consumers (those with a voracious appetite for any form of media).

倔强一点

吸引人的花招