书目名称 | Higher Education Consumer Choice | 编辑 | Jane Hemsley-Brown,Izhar Oplatka | 视频video | | 图书封面 |  | 描述 | Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice. | 出版日期 | Book 2016 | 关键词 | brand; branding; communication; globalization; higher education; Internationalisation; market segmentation | 版次 | 1 | doi | https://doi.org/10.1007/978-1-137-49720-8 | isbn_ebook | 978-1-137-49720-8 | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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