| 书目名称 | Heuristic Rhetoric | | 副标题 | Principles and Pract | | 编辑 | Gábor Tahin | | 视频video | | | 概述 | Analyzes a wide choice of speeches from strikingly different political and cultural traditions.Provides a geographically and culturally balanced image of modern oratorical practice across the globe.Ap | | 丛书名称 | Rhetoric, Politics and Society | | 图书封面 |  | | 描述 | .This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author’s view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.. . . | | 出版日期 | Book 2022 | | 关键词 | Rhetoric; Heuristic Rhetoric; Greek and Roman oratory; Chinese oratory; Modern oratory | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-98482-3 | | isbn_softcover | 978-3-030-98484-7 | | isbn_ebook | 978-3-030-98482-3Series ISSN 2947-5147 Series E-ISSN 2947-5155 | | issn_series | 2947-5147 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:36:17
