Titlebook: Health Care 2010; Health Care Delivery Clement Bezold,K. Knabner Conference proceedings 1994 Springer-Verlag Berlin Heidelberg 1994 Europe.

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The Environment for the Pharmaceutical Industry Through 2010 in Europe, the United States, and JapaThe pharmaceutical industry of 1990 is dramatically larger, more powerful, and more efficient than in 1970. Looking back to 1950, the industry had very little beyond antibiotics to sell. The next two decades are likely to see change that is greater than during the last four. That much change is often hard to imagine.

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978-3-662-03048-6Springer-Verlag Berlin Heidelberg 1994

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Health Care 2010978-3-662-03046-2Series ISSN 0947-6075

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2010: Culmination or Continuum?,process of innovation itself. We would be well advised to be wary if not deeply worried. This conclusion poses a significant challenge to the pharmaceutical industry, which has evidenced far more ability and willingness to deal effectively with the evolution of technology than with the more revoluti

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Conference proceedings 1994onomic context in health care delivery and pharmaceutical industry will evolve. There is a slight chance that the future will be a successful extrapolation of the present, far more likely are scenarios which forecast major changes in the paradigms of medicine and health policy. The papers and scenar

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