书目名称 | Harry Potter | 副标题 | The Story of a Globa | 编辑 | Susan Gunelius | 视频video | | 图书封面 |  | 描述 | The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. | 出版日期 | Book 2008 | 关键词 | brand; Global Business; marketing; Promotion | 版次 | 1 | doi | https://doi.org/10.1057/9780230594104 | isbn_softcover | 978-1-349-30108-9 | isbn_ebook | 978-0-230-59410-4 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 |
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