书目名称 | Harnessing Place Branding through Cultural Entrepreneurship |
编辑 | Frank M. Go,Arja Lemmetyinen,Ulla Hakala |
视频video | |
图书封面 |  |
描述 | This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. |
出版日期 | Book 2015 |
关键词 | brand; branding; communication; development; entrepreneur; Entrepreneurs; entrepreneurship; foundation; prod |
版次 | 1 |
doi | https://doi.org/10.1057/9781137465160 |
isbn_softcover | 978-1-349-49943-4 |
isbn_ebook | 978-1-137-46516-0 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |