Titlebook: Handbuch Umformtechnik; Grundlagen, Technolo Eckart Doege,Bernd-Arno Behrens Book 20102nd edition Springer-Verlag Berlin Heidelberg 2010 Ar

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Eckhart Doege,Bernd-Arno Behrens conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.978-3-658-04216-5978-3-658-02365-2Series ISSN 2626-0328 Series E-ISSN 2626-0336

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Eckhart Doege,Bernd-Arno Behrensatforms is developing new income streams and as a result, over the past decade there has been a resurgence of product placement, in particular within new media platforms such as video games, virtual worlds, social media and reality television programs (Taylor, 2009). For instance, in Australia, the

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Eckhart Doege,Bernd-Arno Behrens compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides inter

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Eckhart Doege,Bernd-Arno Behrensthe ad to capture and direct consumers‘ attention is often the primary criterion in the evaluation of ad layouts (Janiszewski, 1990; Pieters and Wedel, 2004).The present study suggests that in some cases orientational metaphors should also be considered when advertisers make decisions about the arra

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Eckhart Doege,Bernd-Arno Behrensccounts for around 40% of a TV station’s revenue. A more recent report by the Pew Research Center (2013) points out that revenue from advertising expenditure on cable, local TV, and digital news platforms grew by at least 5% from 2011 to 2012.

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ave the ability to express their thoughts and feelings openly after they consume a product or service. In particular, when customers experience dissatisfaction with a brand, they can post their negative reactions on an online public forum such as a company’s website, social networking sites, or thir

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Einleitung,erungen, kann die technologische Entwicklung in den geschichtlichen Epochen rekonstruiert werden. Nach heutigen Erkenntnissen beginnt die Geschichte der Metallverarbeitung Ende des 5. Jahrtausends v. Chr. im Mittelmeerraum mit der Bearbeitung von Gold, Silber und Kupfer. Im Norden Europas, von den A

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