Titlebook: Handbook of Strategic e-Business Management; Francisco J. Martínez-López Book 2014 Springer-Verlag Berlin Heidelberg 2014 e-business.emerg

担心

Strategic Marketing and e-Businesstions, and the centrality of e-commerce to many organizations’ core strategies. Despite this the precise implications of e-business for marketing strategy remain little-understood. In order to guide theory development and practice in the marketing strategy domain, it is of fundamental importance to

Ambiguous

A Model of Online Consumer Behaviorears. The model presented is original and derives from previous ones with additional variables. It is based on the SOR paradigm of Mehrabian and Russell (.). First visitors are exposed to website interfaces. Following exposure to website interfaces are emotional responses (pleasure, arousal and domi

Flatter

2196-8705 y of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.978-3-662-52479-4978-3-642-39747-9Series ISSN 2196-8705 Series E-ISSN 2196-8713

Misnomer

Economic Implications of e-Business for Organizationsegy. Thus, e-business can alter strategy by changing the nature of entry threats, suppliers’ power, buyers’ power, threats from substitutes, and rivalry among existing firms. We discuss empirical results from the literature wherever possible to illustrate the importance of e-business for a firm’s st

CHOKE

Towards a New Understanding of the e-Business Strategic Process: The Rise of a Dynamic Interaction-B-business strategic process adapt to changes in the planning environment and internal changes within the organization? E-business strategy, because of increased uncertainty and environmental complexity, must encourage interaction between key stakeholders that implement and use the e-business technol

检查

First-Mover Advantage in the Internet-Enabled Market Environmenternalities, consumers’ non-contractual switching costs, technological leadership and innovations, consumers’ information asymmetry and consumption experience asymmetry, spatial resource position and installed capacity) that can be expected to have a greater versus lower effect in the IME relative to

勉励

Affirm

Issues in the Design and Evaluation of e-Supply Chainsis on which to mould our proposed framework. Combining this with Innovation Diffusion Theory, we then posit the contingency framework for the design of e-supply chains and the e-supply chain evaluation framework. The applicability of the frameworks is illustrated in a case study that is conducted at

逃避现实

类似思想

Book 2014lued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.