| 书目名称 | Handbook of Marketing Decision Models | | 编辑 | Berend Wierenga (Prof) | | 视频video | | | 概述 | The book offers systematic, in-depth treatment of marketing modeling approaches in new areas, such as (i) customer value, (i) customer relationship management and (iii) electronic commerce. These are | | 丛书名称 | International Series in Operations Research & Management Science | | 图书封面 |  | | 描述 | .Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models...Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.. | | 出版日期 | Book 20081st edition | | 关键词 | Advertising; Analysis; Customer Value; Marketing; Sales; Sales Management; modeling | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-387-78213-3 | | isbn_ebook | 978-0-387-78213-3Series ISSN 0884-8289 Series E-ISSN 2214-7934 | | issn_series | 0884-8289 | | copyright | Springer-Verlag US 2008 |
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发表于 2025-3-21 17:44:00
