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Titlebook: HTML5 Advertising; John Percival Book 2013 John Percival 2013

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Book 2013tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book:. .Takes you through the advertising campaign process with HTML5 from design to delivery . .Provides
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The Campaign Process, the big stuff. Understanding the campaign process will provide insight into how everyone works together to get campaigns out the door on time. Furthermore, this book also aims to clarify where creative and development fit into the scheme. After breaking down the process into its vital parts and dec
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Advertising with Web Standards,ng to remember going forward is that HTML5 is not about advancements in HTML markup alone; it also pioneers new JavaScript APIs and CSS features, among other technologies. Some HTML5, CSS3, and JavaScript techniques will be examined, and you’ll see how they can be used together to enhance creative d
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Animations and Presentations,ing SMIL. This section will cover building animations in the browser and creating them using CSS level 3 (or CSS3). In addition to CSS animations, transforms, and transitions, all the new presentations and styling that CSS3 brings will be covered in detail. Features, browser support, and important “
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