Titlebook: HCI in Business, Government and Organizations; 11th International C Fiona Fui-Hoon Nah,Keng Leng Siau Conference proceedings 2024 The Edito

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https://doi.org/10.1007/978-1-349-21086-2. This new format, featuring interactive product showcases by streamers, addresses traditional online shopping limitations such as insufficient product information and lack of retailer trust. This study investigates how streamer characteristics affect trust and purchase intentions in Austrian live s

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The Biblical Covenant in Shakespearected ethical limitations on how VIs are produced and how they communicate with the world, we developed a 4-stage framework for the VI’s lifecycle. paper includes a literature review, case studies, and surveys to determine the perception of VIs. We summarized the concepts and characteristics and the

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