Titlebook: HCI in Business; Second International Fiona Fui-Hoon Nah,Chuan-Hoo Tan Conference proceedings 2015 Springer International Publishing Switze

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Serving the Social Customer: How to Look Good on the Social Dance Floors understand the mechanics of the dance. The first step to looking good on the social media dance floor is to watch and listen to the dancers – so this study investigates what customers are actually engaging with on social media (primarily Twitter, Facebook and forums) with respect to brands. It tak

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Are Spectacles the Female Equivalent of Beards for Men? How Wearing Spectacles in a LinkedIn Profiledate’s prospects of being invited for a job interview and whether this is contingent on the type of job vacancy. Results of a 2 (spectacle use: spectacles versus no spectacles) × 3 (job type: expertise, trustworthiness, attractiveness) experiment conducted among 139 participants show that bespectacl

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Chenyang Li,Liqiong Jia,Xuan Wusearch results about the usage of Social Media Analytics exist. To fill this gap, we conducted an international delphi study among selected higher education institutions (HEIs) in Germany, Austria and Switzerland which are applying Social Media Analytics related to Facebook. The results demonstrate