| 书目名称 | Fundamentals of Business-to-Business Marketing |
| 副标题 | Mastering Business M |
| 编辑 | Michael Kleinaltenkamp,Wulff Plinke,Ingmar Geiger |
| 视频video | |
| 概述 | Provides a comprehensive overview of the economic fundamentals of business markets and business marketing.Focuses on all activities needed to gain a deep understanding of business markets.Sets the sta |
| 丛书名称 | Springer Texts in Business and Economics |
| 图书封面 |  |
| 描述 | This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. |
| 出版日期 | Textbook 2015 |
| 关键词 | B2B; Business-to-business marketing; Customer value; Organizational buying behavior; Services marketing; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-12463-6 |
| isbn_softcover | 978-3-319-38521-1 |
| isbn_ebook | 978-3-319-12463-6Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 19:22:14
