| 书目名称 | From Soapbox to Soundbite |
| 副标题 | Party Political Camp |
| 编辑 | Martin Rosenbaum |
| 视频video | http://file.papertrans.cn/349/348937/348937.mp4 |
| 图书封面 |  |
| 描述 | Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives. |
| 出版日期 | Book 1997 |
| 关键词 | Agenda Setting; campaign; Campaigning; election; Political campaign; transformation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-25311-1 |
| isbn_softcover | 978-0-333-61945-2 |
| isbn_ebook | 978-1-349-25311-1 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1997 |