| 书目名称 | From Customer Retention to a Holistic Stakeholder Management System |
| 副标题 | Living a Vision |
| 编辑 | Margit Huber,Susanne O’Gorman |
| 视频video | |
| 概述 | Includes supplementary material: |
| 图书封面 |  |
| 描述 | .Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. ...Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.. |
| 出版日期 | Book 2008 |
| 关键词 | Corporate Reputation; Customer Retention; Customer Satisfaction; Employee Commitment; Process Management |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-77430-3 |
| isbn_softcover | 978-3-642-09606-8 |
| isbn_ebook | 978-3-540-77430-3 |
| copyright | Springer-Verlag Berlin Heidelberg 2008 |
发表于 2025-3-21 19:51:24
