| 书目名称 | From Chinese Brand Culture to Global Brands | | 副标题 | Insights from aesthe | | 编辑 | Wu Zhiyan,Janet Borgerson,Jonathan Schroeder | | 视频video | http://file.papertrans.cn/349/348574/348574.mp4 | | 图书封面 |  | | 描述 | From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China‘s greatest brands are poised for global dominance. | | 出版日期 | Book 2013 | | 关键词 | aesthetics; brand; branding; China; Global Brands; Trends | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137276353 | | isbn_softcover | 978-1-349-44663-6 | | isbn_ebook | 978-1-137-27635-3 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |
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