| 书目名称 | Financial Aspects of Marketing |
| 编辑 | Ruth A. Schmidt,Helen Wright |
| 视频video | |
| 图书封面 |  |
| 描述 | This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:.*numerous exercises and examples.*learning objectives at the beginning of each chapter and summaries at the end.*case studies to pull together the areas so far covered.The use of spreadsheets is integrated into the text. |
| 出版日期 | Textbook 1996Latest edition |
| 关键词 | cash flow; costing; finance; forecasting; learning; marketing; regression; sensitivity analysis; time series |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-25020-2 |
| copyright | Macmillan Publishers Limited 1996 |
发表于 2025-3-21 16:57:21
