| 书目名称 | Fashion and Film |
| 副标题 | Moving Images and Co |
| 编辑 | Peter Bug |
| 视频video | |
| 概述 | Provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel.Presents a data-oriented analysis of the state-of-the-art and outlines its future development.Ex |
| 丛书名称 | Springer Series in Fashion Business |
| 图书封面 |  |
| 描述 | This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores..The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.. |
| 出版日期 | Book 2020 |
| 关键词 | Fashion and film; Fashion communication with video or film; Social Media consumer behavior; Fashion mar |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-13-9542-0 |
| isbn_softcover | 978-981-13-9544-4 |
| isbn_ebook | 978-981-13-9542-0Series ISSN 2366-8776 Series E-ISSN 2366-8784 |
| issn_series | 2366-8776 |
| copyright | Springer Nature Singapore Pte Ltd. 2020 |
发表于 2025-3-21 18:08:38
