| 书目名称 | Fashion Marketing in Emerging Economies Volume II | | 副标题 | South American, Asia | | 编辑 | Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bo | | 视频video | | | 概述 | Explores the unique features of emerging economies and their implication on fashion marketing.Creates theoretical knowledge about fashion marketing in emerging markets.Examines the prospects of fashio | | 丛书名称 | Palgrave Studies of Marketing in Emerging Economies | | 图书封面 |  | | 描述 | .This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. ..With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa..It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities | | 出版日期 | Book 2023 | | 关键词 | digital marketing; sustainability; consumer behaviour; branding; retail; global south | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-07078-5 | | isbn_softcover | 978-3-031-07080-8 | | isbn_ebook | 978-3-031-07078-5Series ISSN 2730-5554 Series E-ISSN 2730-5562 | | issn_series | 2730-5554 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 18:14:54
