| 书目名称 | Fashion Communication in the Digital Age |
| 副标题 | Proceedings of the F |
| 编辑 | Nadzeya Sabatini,Teresa Sádaba,Lorenzo Cantoni |
| 视频video | |
| 概述 | Is an open access, which means that you have free and unlimited access.Provides a comprehensive scientific view on fashion communication.Highlights digital transformation of fashion and its communicat |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .This is an open access book...FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field...These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:..- to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;..- to share methodological approaches;..- toexpand the dialogue between communications studies and fashion-related disciplines;..- to encourage junior researchers to pursue their scientific interests in this field...Finally, the book can be used by professionals in the field of fas |
| 出版日期 | Conference proceedings‘‘‘‘‘‘‘‘ 2023 |
| 关键词 | Marketing; Open Access; Fashion Communication; Visual Fashion Communication; Fashion Marketing; Digital F |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-38541-4 |
| isbn_softcover | 978-3-031-38543-8 |
| isbn_ebook | 978-3-031-38541-4Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2023 |
发表于 2025-3-21 16:11:52
