| 书目名称 | Fashion Communication | | 副标题 | Proceedings of the F | | 编辑 | Teresa Sádaba,Nadzeya Kalbaska,Marta Torregrosa Pu | | 视频video | | | 概述 | Provides a comprehensive scientific view on fashion communication.Highlights digital transformation of fashion and its communication.Takes an in-depth academic approach to a topic that is mostly discu | | 图书封面 |  | | 描述 | These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.. | | 出版日期 | Conference proceedings 2021 | | 关键词 | Marketing; Media Industry; Visual Communication; Visual Culture; Digital Age | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-81321-5 | | isbn_softcover | 978-3-030-81323-9 | | isbn_ebook | 978-3-030-81321-5 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:20:21
