| 书目名称 | Fair Trade in CSR Strategy of Global Retailers |
| 编辑 | Magdalena Stefańska,Renata Nestorowicz |
| 视频video | |
| 图书封面 |  |
| 描述 | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. |
| 出版日期 | Book 2015 |
| 关键词 | communication; Fair Trade; market research; retailing; social responsibility; trade; Trends; sustainability |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137389046 |
| isbn_softcover | 978-1-349-48435-5 |
| isbn_ebook | 978-1-137-38904-6 |
| copyright | Magdalena Stefa?ska and Renata Nestorowicz 2015 |
发表于 2025-3-21 18:28:52
