| 书目名称 | FANOMICS® |
| 副标题 | Turn Customers into |
| 编辑 | Roman Becker,Gregor Daschmann |
| 视频video | |
| 概述 | Guides businesses to turn customers into true fans.Provides tools to increase quality of customer relationships and value.Contains useful tips for decision makers for long-term success |
| 丛书名称 | Future of Business and Finance |
| 图书封面 |  |
| 描述 | .Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Takingthis path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors..This a must-read for all business decision-makers who want to improve the quality of |
| 出版日期 | Book 20231st edition |
| 关键词 | Customer experience; Customer loyalty; Customer management; Customer orientation; Customer relationship |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-41239-5 |
| isbn_ebook | 978-3-658-41239-5Series ISSN 2662-2467 Series E-ISSN 2662-2475 |
| issn_series | 2662-2467 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:14:25
