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Ainslie: Picoeconomicsism and super-personal cognitive psychology, I should propose that picoeconomics comes closest to the rounded cognitive psychology that embraces both the sub-personal and super-personal in addition to the personal level where cognition occurs.

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Everyday Consumer Choiceiction and control (Table 10.1). The main purpose of this chapter is to explicate the recent findings of consumer behavior analysis outlined earlier in terms of radical behaviorism, teleological behaviorism, and picoeconomics.

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Glucocorticoids

https://doi.org/10.1007/978-3-663-05225-8gnize that we would not be where we are without operant theory. But while it is a necessary part of explaining complex human behavior, it is not sufficient. There are aspects of intentional and cognitive psychology as well as aspects of biology that are as important as behavior analysis (Hardcastle, 1999; Rosenberg, 2005; Wilson, 1998).

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Consumer Behavior Analysistives, theories, methodologies, and techniques provided by disciplines such as economics and psychology. At a theoretical level, it generally incorporates rather than creates. As a result, it frequently makes philosophical and methodological assumptions that stem directly from the deliberations of o

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Intentional Psychologiesthe behaviorist denied that internal change at the physiological level accompanies our learning. But the explanation of such behavior requires, as we have seen, some inference or other about intentionality. Dennett (1969) proposed a plausible scheme for the scientificallycompatible ascription of the