Titlebook: Explorations in Temperament; International Perspe Jan Strelau,Alois Angleitner Book 1991 Springer Science+Business Media New York 1991 Extr

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What Makes a Good Advertisement?,strong determination of individual differences in personality by genetic factors (Eaves, Eysenck, & Martin, 1989), and much progress has been made in the study of physiological, neurological, and biochemical-hormonal factors in mediating this influence (Eysenck, 1981; Zucker-man, Ballenger, & Post,

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Marketing Through Turbulent Timesadditional information they can provide for understanding basic mechanisms of temperament-related functions or theories. Within the limited space available, no complete review can be provided; rather, the presentation will be restricted to selected findings on peripheral catecholamines and cortisol

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Interest Groups: An Imperfect Impact,raits. I argue against both social and biological conceptions of personality in the context of the psychological subdiscipline of personality. In attempting a restoration of the orthodox personological approach, I enlist the aid of temperamentalists on the one hand, but go against tendencies to expl

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Marketing and American Consumer Culturetemperament. This review documented a number of problems with available instruments, including inconsistent stability, low interparent agreement and questionable construct, and concurrent and predictive validity. In spite of the pessimistic conclusions of this review, plus the equally pessimistic co

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