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Titlebook: Extended Reality and Metaverse; Immersive Technology Timothy Jung,M. Claudia tom Dieck,Sandra Maria Cor Conference proceedings 2023 The Edi

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Jean-Claude N. Ashukem,Beng Simon Keluho obtain an efficient and enjoyable shopping experience. Designing high-end AR retail environments should focus more on hedonic value by telling a brand/trend story, enabling consumers to engage with the story and have human interaction to ensure a superior service.
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State-of-the-Art SDR Components,g. Furthermore, flow mediates the effects of AR brand storytelling on both brand attitude and brand associations. Notably, the flow dimensions control and attention focus are found to be particularly important for explaining the effect on brand associations.
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AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectiveso obtain an efficient and enjoyable shopping experience. Designing high-end AR retail environments should focus more on hedonic value by telling a brand/trend story, enabling consumers to engage with the story and have human interaction to ensure a superior service.
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