Titlebook: Experience-Based Communication; Jens Ornbo,Claus Sneppen,Peter Franklin Würtz Book 2008 Springer-Verlag Berlin Heidelberg 2008 Architectur

流眼泪

Companies and Experiences,s how people experience and relate to things – whether they are employees, suppliers, the media or consumers..The purpose of this chapter is to increase your awareness of the advantages of communicating through the experience media. We will show you how experiences can influence people’s behavior, i

NEG

Networks and Experiences, network requires being extrovert and willing to maintain and develop relationships – and to create new ones too. Networks are built on trust and an ability to get to know people. They are also about social interaction between colleagues and about friendships that put both parties in a helpful and c

MEET

Bridle

Facilities

Time and Experiences,al when it comes to creating values in society. Companies have realized that they can no longer differentiate themselves through products and services alone. The market is full of identical products and services. To create value and secure their survival, companies must be more innovative. So we ask

foodstuff

initiate

Companies and Experiences,amatize them. The word . derives from the Greek verb . (“to act” or “to do”) and it refers to words and actions used to express a particular message..Traditional, non-marketing issues such as management, PR, architecture and design, etc. must support the messages you send, both internally and extern

PIZZA

孵卵器

The Experience Medium,e tools. These will illustrate how the experience medium should be implemented in practice. You might want to use this form of communication for all of your physical meeting venues and contact points as part of long-term strategy, or you might want to take a more tactical line, using it as a short-t

Blemish

Experience Architecture in Real Life,book we described an encounter with a well-known consultancy company, which revealed a major disparity between what the company thought it stood for, and how it was perceived by the world at large. The humanity value was nowhere to be found, either in the company’s internal and external architecture