书目名称 | Excel 2016 for Advertising Statistics |
副标题 | A Guide to Solving P |
编辑 | Thomas J. Quirk,Eric Rhiney |
视频video | |
概述 | Presents key steps and examples to solve practical, easy-to-understand advertising problems using Excel 2016.Contains 167 illustrations in color.Suitable for undergraduate and graduate students.No bac |
丛书名称 | Excel for Statistics |
图书封面 |  |
描述 | .This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics..Excel 2016 for Advertising Statistics .explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving..Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-downformula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix |
出版日期 | Textbook 20171st edition |
关键词 | Excel 2016; Standard Deviation; Sample Size; Standard Error of the Mean; Random Number Generator; Confide |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-72104-0 |
isbn_ebook | 978-3-319-72104-0Series ISSN 2570-4605 Series E-ISSN 2570-4613 |
issn_series | 2570-4605 |
copyright | Springer International Publishing AG 2017 |