Titlebook: European Retail Research; 2012, Volume 26, Iss Hanna Schramm-Klein Book 2013 Springer Fachmedien Wiesbaden 2013

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Manfred Möller,Vyacheslav Pivovarchik90, when Lithuania regained its Independence from the Soviet Union, to the end of 2010. The main structural changes in retailing until 2000 when Lithuania passed through a transition economy and later, when a market economy started, are presented. The Lithuanian retail market is characterised by hig

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Franco Magri,Gregorio Falqui,Marco Pedroniing concentration of retail supply and changing demographics of retail consumers. Sweden is indeed an interesting context for retail research, as with the exception of the past few years, the Swedish retail sector has experienced significant growth for more than a decade and in this respect outperfo

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978-3-658-00716-4Springer Fachmedien Wiesbaden 2013

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Brand-Driven Leadership for Change Management in Retailing,earch and business topic, the branding literature appears to neglect change management. Our research bridges this gap through the development of brand identity as the main driver of organizational renewal. In the article we provide insights into brand-driven leadership for change which have been dev

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Developing a Value Chain for Fashion Retailers: Activities for Competitiveness, retailer brand are essential to creating value and maintaining its competitiveness. The literature, however, is fragmented and brand building activities are rarely considered as a coherent process. These activities are proposed within this paper to be essential to the creation of value for fashion

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,From “Trade Loaders” to “Online Channel Partner Programs”: How Trade Promotion Changed its Face fro1990 and 2010, this paper aims to draw a picture of the evolution of trade promotion practice. We find that “loyalty” promotions, i.e. loyalty schemes and clubs that have literally flourished in consumer markets, have been adopted in B2B contexts. This has the potential for aligning supplier and dis

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