Titlebook: European Retail Research; 2009 | Volume 23 Is Dirk Morschett,Thomas Rudolph,Bernhard Swoboda Book 2009 Gabler Verlag | Springer Fachmedien

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书目名称European Retail Research影响因子(影响力)




书目名称European Retail Research影响因子(影响力)学科排名




书目名称European Retail Research网络公开度




书目名称European Retail Research网络公开度学科排名




书目名称European Retail Research被引频次




书目名称European Retail Research被引频次学科排名




书目名称European Retail Research年度引用




书目名称European Retail Research年度引用学科排名




书目名称European Retail Research读者反馈




书目名称European Retail Research读者反馈学科排名

不能约

1867-8785 ers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on o

中国纪念碑

I. The RHS model for decaying states, retail trade, the building and home improvement trade and the home technology trade were chosen on the basis of the market size and growth. Finally, a brief industry and trend analysis based on Porter‘s model concludes this paper.

我邪恶

The Problem of “Political” Offencesr effect” ratio is estimated in order to establish which brand benefits from being featured in the same flyer. The results provide key insights for both retailers and manufacturers on how to improve the effectiveness of store flyers.

抛媚眼

Arun Krishnan Krishna,Nithin Ramakrishnanirradiation effects on assessment of the promotional product. Consumers consider the value of a free premium to be more important than its functional relation to the product. In addition, a moderating role is empirically verified for both consumer characteristics.

爵士乐

爵士乐

Dipole Moments in Organic Chemistrypolicy is one of transporting its domestic strategy factors globally, yet its history shows inconsistencies in achieving this. We assess Wal-Mart‘s global network and suggest some host nations where Wal-Mart might do well. The key goal of this paper is to highlight the surprising gap between Wal-Mart‘s domestic and global strategy.

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高调

The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderatingirradiation effects on assessment of the promotional product. Consumers consider the value of a free premium to be more important than its functional relation to the product. In addition, a moderating role is empirically verified for both consumer characteristics.

MERIT

Logistics Service Quality and Technology Investment in Retailing,conclude that there is a need for the retailer to plan investment in technology applied to logistics in order to achieve high levels of logistics service quality through reliability and empathy, as well as customer satisfaction and loyalty. There are, however, significant differences in the importance of these variables across retail sectors.