| 书目名称 | European Airport Retailing: Growth Strategies for the New Millennium |
| 编辑 | Paul Freathy,Frank O’Connell |
| 视频video | |
| 图书封面 |  |
| 描述 | The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues. |
| 出版日期 | Book 1998 |
| 关键词 | management; marketing; strategy; transport |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230371163 |
| isbn_softcover | 978-1-349-40125-3 |
| isbn_ebook | 978-0-230-37116-3 |
| copyright | Paul Freathy and Frank O’Connell 1998 |
发表于 2025-3-21 17:41:01
