书目名称 | Eurasian Business Perspectives |
副标题 | Proceedings of the 2 |
编辑 | Mehmet Huseyin Bilgin,Hakan Danis,Ugur Can |
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概述 | Gathers contributions from diverse areas of business and management, in particular marketing, HR management, and international business.Presents original empirical research from developing economies s |
丛书名称 | Eurasian Studies in Business and Economics |
图书封面 |  |
描述 | .This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.. |
出版日期 | Conference proceedings 2019 |
关键词 | Business Analytics and Performance; Cross-Border Company Restructuring; Human Resource Management Prac |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-18652-4 |
isbn_softcover | 978-3-030-18654-8 |
isbn_ebook | 978-3-030-18652-4Series ISSN 2364-5067 Series E-ISSN 2364-5075 |
issn_series | 2364-5067 |
copyright | Springer Nature Switzerland AG 2019 |