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Titlebook: Eurasian Business Perspectives; Proceedings of the 2 Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir Conference proceedings 2020 The Editor(s

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Dynamic Marketing Capabilities in Intercultural Environment typologies of marketing resources and capabilities. Thirdly, we present results of own qualitative research (case studies), which allows us to identify how real existing companies develop and use DMC in their activities on export markets. Thus, our study enabled exploration of some building blocks of DMC on international markets.
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Underestimated Radio in the Latvian Marketit is proven that radio as media has been undervalued for years. This misperception of radio potential has been based on wrong assumptions that radio is not able to generate enough audience in order to sustain its important role in reaching general audience nowadays.
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The Workplace Learning Strategies Among Adult Gen Yd dominant cohort of workforce. Managing Gen Y effectively and efficiently has puzzled many organizations. Gen Y workforce poses great challenges as their characteristics are extremely distinct than the other two cohorts of workforce, namely Gen X and Baby Boomers. Due to their unique characteristic
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What About Coordination, Transparency and Anticipation in Projects? A Systematic Review of “Controllays. With the help of controlling, a peculiarity of German-speaking countries, project management and thus project performance can be improved since controlling ensures transparency within the project and supports coordination and anticipation. Furthermore, controlling can improve the quality of dec
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