Titlebook: Ethics in the Alcohol Industry; Simon J. Robinson,Alexandra J. Kenyon Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Lim

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Omniscient

Introduction,the nature of ethics differ according to experience. If, for instance, an individual has been brought up dom0inated by prescriptive and legalistic ethical practice, he or she might well be inclined to be suspicious even of the term ‘ethics’.

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History of Alcohol, Values and Legislation, sets the scene for the remainder of the book, which explores government intervention, alcohol problems in society, alcoholism as a disease, the social responsibilities of the alcohol industry, religious perspectives, and the part that the many stakeholders play in trying to control alcohol consumpt

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Advertising and Marketing Alcohol,age alcohol drinking per se. And, of course, it is ultimately down to the consumer to negotiate between the ‘upsides’ depicted in promotional activity and the ‘downsides’ that excessive alcohol consumption has on their own physical and mental health.

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Young People, Social Scene and Popular Culture,For the developing child, this sets up a potentially confusing set of expectations and experiences. The issue of acceptable alcohol consumption emerges for the young person in such a social context, requiring both clear social frameworks for practice and the development of mature moral reflection th

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Introduction,out what is meant by ethics. The problem is that we can hardly expect everyone to understand the term ‘ethics’ in the same way. Postmodernism suggests that any convincing overview of ethics has gone. The effort of sustaining some overarching prescriptive framework of deciding what is right and wrong

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History of Alcohol, Values and Legislation,ten thought that if alcohol were invented today, it would be classed as illegal, due to its properties to change behaviour, the damage it does to a person’s health and the social risks that it can cause. However, through nine millennia it has helped societies form communities; pay for crusades; help