书目名称 | Essentials of Business Analytics |
副标题 | An Introduction to t |
编辑 | Bhimasankaram Pochiraju,Sridhar Seshadri |
视频video | |
概述 | Offers a comprehensive introductory approach to business analytics that includes an emphasis on big data handling, applications in different verticals and case studies.Highlights big data handling, ap |
丛书名称 | International Series in Operations Research & Management Science |
图书封面 |  |
描述 | .This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters..The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.. .Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business soluti |
出版日期 | Textbook 2019 |
关键词 | Business Analtyics; Big Data; Data Analysis; Data Visualization; Forecasting Analytics; Machine Learning; |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-68837-4 |
isbn_ebook | 978-3-319-68837-4Series ISSN 0884-8289 Series E-ISSN 2214-7934 |
issn_series | 0884-8289 |
copyright | Springer Nature Switzerland AG 2019 |