书目名称 | Escalation of Commitment in Internationalization Processes |
副标题 | The Role of Bounded |
编辑 | Björn Röber |
视频video | |
概述 | Presents a thorough discussion of bounded rationality in international business research.Includes a rare application of laboratory research in studying international business strategy.Applies an inter |
丛书名称 | MIR Series in International Business |
图书封面 |  |
描述 | .This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.. |
出版日期 | Book 2018 |
关键词 | International business strategy; Organizational decision-making; Theory of internationalization; Bounde |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-69102-2 |
isbn_softcover | 978-3-319-88714-2 |
isbn_ebook | 978-3-319-69102-2Series ISSN 2511-2244 Series E-ISSN 2511-2252 |
issn_series | 2511-2244 |
copyright | Springer International Publishing AG 2018 |