| 书目名称 | Entrepreneurship in the Creative Industries | | 副标题 | How Innovative Agent | | 编辑 | Phillip McIntyre,Janet Fulton,Michael Meany | | 视频video | | | 概述 | Examines the contextual forces which led to the emergence of entrepreneurialism in the creative industries.Drills down into the practices, skills, and business models necessary for the undertaking of | | 图书封面 |  | | 描述 | This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world..Fundamentally the book answers three questions: How and why did we get here? | | 出版日期 | Book 2023 | | 关键词 | Creative Industries Entrepreneurship; innovation; Intrapreneurial; Creative Economy Entrepreneurs; journ | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-19455-9 | | isbn_softcover | 978-3-031-19457-3 | | isbn_ebook | 978-3-031-19455-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
The information of publication is updating
|
|
发表于 2025-3-21 17:53:36
