| 书目名称 | Entrepreneurship in Biotechnology |
| 副标题 | Managing for Growth |
| 编辑 | Martin Grossmann |
| 视频video | |
| 概述 | Includes supplementary material: |
| 丛书名称 | Contributions to Management Science |
| 图书封面 |  |
| 描述 | .Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.. |
| 出版日期 | Book 2003 |
| 关键词 | Entrepreneurs; Entrepreneurship; Forschung & Entwicklung; Innovation; Management; Marketing; Performance; P |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-57432-0 |
| isbn_softcover | 978-3-7908-0033-3 |
| isbn_ebook | 978-3-642-57432-0Series ISSN 1431-1941 Series E-ISSN 2197-716X |
| issn_series | 1431-1941 |
| copyright | Springer-Verlag Berlin Heidelberg 2003 |
发表于 2025-3-21 17:54:57
