Titlebook: Entrepreneurial Challenges in the 21st Century; Creating Stakeholder Hans Ruediger Kaufmann,S M Riad Shams Book 2015 The Editor(s) (if appl

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https://doi.org/10.1007/978-3-031-33050-6between multiple stakeholders, be it companies, consumers, employees or other involved organizations (Nenonen and Storbacka, 2010). Fueled by Vargo and Lusch’s (2004) influential work on a co-creative service-dominant logic (SDL) of marketing, VCC appears to be an emerging innovation, marketing and

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Brajendra K. Singh,Somdatta Sinhanizations are undergoing alterations that force them to adapt continuously to new conditions. It seems that nowadays the only constant factor in an organization’s reality is the existence of ceaseless changes and the consequent imperative for them to respond effectively to these changes. It becomes

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Orkun Pinar,Susana Rodríguez-Couto the advanced economies corporations use corporate social responsibility (CSR) as a method of overcoming the hostile relationship between business and society. Large companies already consider CSR beyond the limits of philanthropy, sponsorship and patronage.

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https://doi.org/10.1007/978-1-4471-3061-1rnet has evolved from a network of websites (Hamill, 1997) presenting information into a thriving global giant computer everyone can program in a participatory way (Tapscott and Williams, 2008). This evolution underlines the transition from what was labeled as the Web 1.0 era into the Web 2.0 era, w