Titlebook: Enterprise Applications, Markets and Services in the Finance Industry; 11th International W Jos van Hillegersberg,Jörg Osterrieder,Xiaohong

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Role of Culture in Customer Acceptance of Neobanks, i.e. trust, accounting for scepticism surrouding digital innovations. We incorporate dimensions developed by Hofstede to evaluate national cultural effects on the modified TAM. For this, we collect primary quantitative data through questionnaires obtaining a sample including many nationalities. We